Netflix considers Fast Laughs an extension of its product, rather than a new service with new content. The company is aiming for a 'minimalist” user interface with the feature, 'from the transparent tab bar to ways to react in the moment (‘LOL’),” said product designer Kim Ho.īut it’s not a direct attempt to take on a service like TikTok. It’s currently only available for adult customers, since not all the clips are appropriate for children. Netflix is looking to expand Fast Laughs to Android phones in the coming months. 'We’re always looking for new ways to entertain and make discovery easier for members,” Patrick Flemming, director of product innovation at Netflix, said in a statement. Short clips that cycle through don’t require them to make a decision - or much of a commitment.

The company also aims to resolve a common problem with customers: paralysis over which of its hundreds of shows to watch. And they can add content from the feature directly to their Netflix watch lists. Netflix lets Fast Laughs users share clips on other platforms, including WhatsApp, Instagram, Snapchat and Twitter. The move marks a deeper foray into social media for the world’s largest paid streaming service. It’s available on iPhone devices in select countries, including the U.S., U.K.

Netflix is now rolling it out more broadly. When one clip ends, another begins automatically - just like TikTok - and users can flip through them quickly. The company is rolling out a feature called 'Fast Laughs” that provides a feed of comedic clips from Netflix’s catalog of films, shows and stand-up specials. is pushing deeper into short video clips that viewers watch on their phones, putting the streaming giant in closer competition with the likes of TikTok.

Fast laughs netflix